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(posted on 28 Sep 2010)
Why doing what feels good is so important in marketing. I hope you will agree with me that Art is one of the rare professions where most of us do it not because we have to but because it feels good. But then why when I mention the word marketing I see many of my fellow artist cringe - "Ohh that thing I should be doing but I am not". My theory is that it is partly because many of us cannot find a way of marketing that feels good, that is a natural extension of who we are. I mean do you wake up in the morning and just cannot wait get going with your marketing activities? I want to share with you a personal story. One of my hidden ambitions in life was to become an actor. So one day I enrolled into Improvised Theater School. This school was run by a man named Al Wunder, a cuddly charismatic teacher originally from Brooklyn NY. As part of the training you were given 5-10 minutes to do whatever you feel on stage, no prompts, no script. The only rule was that you do what feels good to you, what you enjoy. Also the other students were allowed only to give feedback regarding what they enjoyed about your performance. You will not believe how difficult it was for me and many other (some professional actors) to do that. We were so conditioned to self criticism that we forgot how to simply enjoy ourselves on stage. I spent three intensive years in this school and it was one the most healing and trans-formative experiences in my life. So if marketing is simply another form of self expression how can you find the joy in it? What can you do that feels good? Vitaly |