To me branding is about communicating your unique passions. The art plays a big role in it but the story around the art is just as much. It is more then just a logos and branded stationary. Having said that as a developing artist I am still developing my branding, which means clarifying my personal story and vision. I got into photography because the very process of it uplifted me. The more I do it the more the world opens up around me, it is though I can see more refined details, which is just divine.